ATO from U.S. Consulate General SH Visited CP Egg Industry SH

On March 27, Mr. Erik Hansen, Director of the Agricultural Trade Office (ATO) from the U.S. Consulate General Shanghai, and Ms. Wang Yaoyi, Marketing Representative of ATO, Shanghai and their delegation visited CP Egg Industry (Shanghai) Co., Ltd.. Mr. Michael Ross, Senior Vice Chairman of Charoen Pokphand Group (CP Group), Mr. Wei Fanbo, Senior President of CP Egg Industry (Shanghai) Limited Liability Company and Mr. Li Xiaodong, Chief Financial Officer (CFO) of CP Group extended a warm welcome to the group.

Mr. Michael Ross gave a detailed introduction of the global industrial layout and history of CP Group to the delegation. CP Group was founded in 1921 by two brothers, Mr. Chia Ek Chor and Mr. Chia Siew Whooy. Guided by the operating principle of “Quality First, Integrity and Honesty”, it started off as a business specializing in developing, producing, and selling crop seeds, and gradually grew into a conglomerate that has its own complete modern agro-industry chain, becoming a global benchmark in the industrialization of modern agricultural and animal husbandry. Over recent decades, following the group’s fundamental value of the Three-Benefit Principle (namely, benefiting the country, the people, and the Company), CP has kept innovating its business philosophy in the agro-industry, and developed into a diversified transnational conglomerate with focus on agro-industry & food, wholesale & retail, and telecommunications, as well as involvement in more than 10 other industries like finance, real estate, pharmacy and mechanical processing.

Entertaining the love for the motherland of China and the confidence in the Chinese government, CP Group became the first foreign-owned enterprise entering the Chinese Mainland in 1979 in the wake of the country’s launch of reform and opening-up. It was conferred with Shenzhen Foreign Capital Certificate [1981] No. 0001, the first certificate of foreign investment approval issued by the Shenzhen government. After more than 40 years since its arrival in China, CP Group is now one of the largest foreign investors with the most investment projects in China. In its company to China's reform and opening up, it has also played a leading role in contributing to the nation's economic growth and social progress, receiving high recognition from the Chinese government. CP Group has also witnessed and participated in Shanghai's endeavors in reform and opening up. In 1992, CP obliged itself to undertake the joint development of primary and secondary land at Lujiazui CBD in Pudong district of Shanghai in response to the call of the Shanghai government. In 1994, Super Brand Mall, the only commercial property project at Lujiazui CBD, was officially launched in the name of CP. After 10 years of construction, this US$400-million building was established as Shanghai’s first mall in line with international standards in the true sense, creating a model for shopping centers in Shanghai and around China.

Mr. Wei Fanbo introduced the operation status of CP’s 3-million-layer project in Chongming Island, Shanghai and CP Egg Industry Co., Ltd (Shanghai) to the delegation. The 3-million-layer project is located within an agricultural reclamation area in Xincun town at the northwestern corner of Chongming Island. It is an agro-tech-empowered whole-industrial-chain complex that integrates layer breeding, egg grading and processing, crocodile breeding, chicken manure-based organic fertilizer processing, and sewage treatment. The whole project, covering an area of 12,000 mu (around 800 hectares), is mainly comprised by: a feed processing station with an annual capacity of 180,000 tons; a farm with a stock of 850,000 youth chickens; a farm with a stock of 3 million laying hens; an egg processing plant with an annual capacity of 54,000 tons of antibiotic-free eggs; an organic fertilizer processing plant with an annual capacity of 70,000 tons; and a crocodile farm with a stock of 4,000 crocodiles. Leveraging on CP Group's solid business structure and the geopolitical advantage of Chongming Island as a world-class ecological island, the 3-million-layer project takes agro-tech as the engine and is devoted to building itself into an intelligent and international model of high-tech layer breeding, providing safe, high-quality and delicious eggs to citizens in Shanghai and the surrounding areas.

Mr. Erik Hansen said that he was deeply impressed by the clean and efficient factories and high-tech farms of CP Egg Industry (Shanghai) Co., Ltd.. As CP Group drives the development of the livestock breeding industry in China with its tech-powered and green model, Mr. Erik Hansen also expressed hopes to join hands with CP Group to exchange advantageous resources with each other and explore new cooperation opportunities.